Our main WordPress topic is going to be “Email Plugins and Strategies for Email Marketing” We’ve also got three great stories from the WordPress community.

Our Panel  

Sallie Goetsch: from Wpfangirl.com

Jackie D’Elia: from Jackie D’Elia Design

Kim Shivler: from Whiteglovewebtraining.com

John Locke: from Lockedown SEO

 

Our weekly WordPress news stories:

Headway Theme’s Future Uncertain Amidst Financial Troubles

https://wptavern.com/headway-themes-future-is-uncertain-amidst-financial-troubles

Competition, Crisis Management, and the Community

https://serverpress.com/competition-crisis-management-community/

How To Create Accessible WordPress Websites

https://pagely.com/blog/2016/08/create-accessible-wordpress-websites/

Show Table of Contents:

0:00 Intro

2:26 WP News Story: Headway Themes in Financial Trouble?

13:27 WP News Story: How To Create Accessible WordPress Websites

18:21 Main Topic: Email Marketing Strategies, Plugins, and Services for WordPress

18:43 Why Do We Still Care About Email Marketing?

19:58 Does Email Marketing Make a Difference in Your Revenue?

20:40 Three Categories of Email Subscriptions

23:58 E-Blasts Get Deleted

25:44 Consistency and Schedule

29:30 Segmenting Your List and Reader Expectations

32:00 Long Form Emails and Drip Campaigns

35:40 What Kind of Email Services Should You Use?

36:25 Using Obscure or Niche Email Services

40:00 The Problem With Email Templates

43:17 Drip Campaigns in MailChimp

43:50 Using GetResponse

44:50 SendGrid and other SMTP servers for Transactional Emails

46:07 MailGun and Google SMTP for Transactional Emails

46:48 WordPress Plugins that use the Host Provided Email System

47:46 What is the Difference SMTP and wp_mail

49:05 What Do You Use For Email Signups?

50:40 Exit Intent Email Signup Boxes and Pop-ups

53:15 Compelling Lead Magnets

54:17 You have to have enough signup boxes to get subscribers

56:18 “You know how to take the reservation, but you don’t know how to HOLD the reservation.”

57:04 Different Lead Magnets for Different Content

Read the article:

 

https://www.wp-tonic.com/podcast/117-round-table-email-plugins-strategies-email-marketing/

 

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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.