This week, our round table of WordPress experts discussed the topic, “What’s Your Overall Online Strategy?”
Our panel this week:
Sallie Goetch https://www.wpfangirl.com/
Kim Shivler https://howtobuildanonlinecourse.com/
Jackie D’Elia https://jackiedelia.com/
Johnathan Denwood https://www.wp-tonic.com/
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Before the main topic, we discussed some relevant WordPress news stories.
WordPress News Stories
1 – Headway Themes Confirms Financial Difficulties, Issues Apology to Customers
https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers
2 – Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates
 3 – Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks
https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks
https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates
 3 – Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks
https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks
Show Table of Contents:
0:00 Intros
2:04 Weekly Stories for the World of WordPress
2:25 Headway Themes Confirms Financial Difficulties
8:25 Zerif Lite theme suspended from WordPress theme directory
15:02 Review Signal’s 2016 WordPress Hosting Performance Benchmarks
16:12 The biggest surprise is where WP Engine placed
17:50 Other surprises from the hosting benchmarking
20:40 The WordPress hosting Jonathan recommends
22:30 Americans are terrible at geography
24:03 The main topic begins
24:29 Strategy is often overlooked with web projects
25:40 You will be disappointed if you don’t figure out why you need a website in the first place
26:30 Ask the “Why?” questions early on
27:31 Start with the outcome and work backwards
28:40 What planning does it take to build a brand?
29:30 Defining your ideal customer is the first step
30:55 Return on investment and getting traffic
32:10 Do you have a platform?
32:45 “It’s not the amount; it’s the idea.”
33:40 Starting from nothing is difficult, having an audience makes everything easier
34:50 Building your authority is the key
36:10 “It’s not traffic; it’s people.”
38:01 “You want people who are looking for what you really do.”
39:00 The one thing Kim needs to know before she builds you a membership site
40:28 Where many content membership sites drop the ball
41:10 The most common mistake when it comes to divvying up a website budget
42:54 Where 90% of your focus needs to be on your website
44:48 Large businesses are not immune to lack of cont…