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WooCommerce is now Woo, kinda. Here’s a quote from their announcement Say hello to Woo.com – WooCommerce post:

You can call us Woo, WooCommerce, Their Supreme Wooness — whatever you’d like. But if you want to be specific:

• Woo is how we refer to the brand/company.
• WooCommerce is the open-source ecommerce platform for WordPress — Woo’s core product.

So WooCommerce is now tucked away into the inner layer of Woo’s brand. Also tucked away, according to those keeping an

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