Email marketing is a subject that causes a lot of confusion. How do you produce effective email marketing? Angie Meeker gives us some straightforward advice to get your email campaigns running on all cylinders.
Show Sections
0:00 Intros
1:57 Where People Go Wrong With Email Marketing
4:10 Finding The Sweet Spot
6:12 The Promotions Folder in GMail
8:44 Getting People To Sign Up To Your Newsletter
10:42 Tailor Your Offer To The Content Being Read
11:19 You’re Not Using Enough Opt-In Boxes
12:18 Pop-Ups Still Work
14:00 Add Email Opt-in Offers In The Content
15:00 Exit Pop-ups Are Best
16:16 How To Find Your Own Sweet Spot With Email Frequency
18:06 Correlation Between Conversion Rate and Sales
19:08 Fighting Inertia and Getting Businesses To Use New Tools
20:40 Establishing Trust With Business Owners
21:40 Show Them A Clear Path To Their Goal
22:30 Businesses Need To Find Their Marketing Voice
25:09 Feeling Confident in Your Marketing Message
27:06 Angie’s Favorite Motivation Books
27:33 The 10x Rule
30:27 The Closers Survival Guide
31:48 Decoding Prospect Objections
33:42 Contact Information For Everyone
Guest:
Angie Meeker
Hosts:
Jonathan Denwood
John Locke
Read the Article and get Bonus Content not included in the podcast:
https://www.wp-tonic.com/podcast/116-truth-about-email-marketing-angie-meeker/
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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.