More of a checklist than a real article… this list will give you the bullet points you need to ensure you are hitting the marks with your storytelling. Storytelling is essential in communication when you are leading or selling. It puts people in an “Application Mode” for the concept you are trying to convey.

Storytelling to Make – Your Own Checklist
 Choose a topic or piece to personalize.
 Brainstorm relevant stories from your life that you’d like to share.
 Write a first draft.
 Give it some time.
 Come back and edit as needed.
 Send to a friend you trust. List a few friends who you can count on to be honest with you…
 Polish the piece one last time.
 Schedule or publish the content.

Then…

 Promote your new content. List the different ways you plan to share this post.

What if it ain’t your story?

When Sharing Someone Else’s Story…
 Ask permission first.
 Interview your subject if necessary.
 Write down 3-5 facts you want to mention in the story.
 Write a first draft.
 Edit the first draft.
 Ask for clarification where needed.
 Show a draft to interviewee.
 Schedule the content.
 Share your promotional plans.
 Thank your interviewee.